Wednesday, March 14, 2012


Come again? Yes, that's right. Seventy percent of  French hypermarchés' clients decide to do their grocery shopping when there is no more yogurt in their refrigerators.

The French not only love yogurt, they also love statistics. This one comes from a BFM news report about the number-one dairy producer Danone's relooking (in a chic black) and renaming (Ultra Frais) of its display shelves in larger European supermarkets.

A hypermarché is a giant chain store, also called a grande surface (equal to or more than 2,500 m2), that sells everything from groceries to automotive and dry goods.

©2012 P.B. Lecron

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